Protegé Sports

a bespoke management company that develops athletes beyond their sport.

Who we are

Founded in 2021, Protégé is a cycling management agency backed by the 258 MGT brand.

Unique & driven

Protégé works across all aspects of the sport, including talent representation, contract negotiation, commercial endorsements, sponsor search and negotiation, and corporate events.

We are in a unique position to disrupt the market.

Challenging old ways

As a hands-on agency that cares about our athletes, we challenge the current shortfalls of the commercial elements of the sport and utilize the full support of the team 258 MGT has built around AJ, which includes legal, financial, PR, and social media industry leaders.

Best connected

Having identified and worked with some of the best young talent over the past eleven years, WorldTour, Women’s World Tour, Pro Continental, and Development teams trust our opinion on talent.

Outside of the cycling bubble, we are the
best-connected commercial agency, bar none.

2025
highlights